FEATURE PROJECTS

Concept Project

Karmae Perfume

KARMAE IS A FRAGANCE BRAND CONCEPT WHERE SCIENCE MEETS THE SPIRIT. THE GOAL OF THE PROJECT WAS TO CREATE A NICHE PERFUME LABEL THAT FEELS ASPIRATIONAL AND ARTISTIC. WE WANTED TO CREATE A VISUAL DIRECTION INSPIRED BY CELESTIAL SYMBOLISM, MEDIEVAL MYSTICISM AND FAIRYTALE WORLDS. THROUGH CRYSTAL ELEMENTS AND ETHEREAL COMPOSITIONS, THE BRAND AIMS TO CREATE THE FEELING OF STEPPING INTO A RITUAL DREAM.