FEATURE PROJECTS

Rare beauty project

We worked on Rare Beauty 360° Campaign, focused on delivering a unified brand experience across all touchpoints. We developed the brand identity and visual style guidelines to ensure consistency in tone, color palette, typography and imagery across all media. We designed campaign assets for social media, adapting layouts and messaging for different platforms (Instagram, TikTok, YouTube, etc.). We also created visual mockups and templates, including display ads, banners and promotional content. We developed the creative strategy and execution of a multi-platform brand experience that highlighted authenticity, mental health awareness, and community support, aligned with Rare Beauty’s mission of self-acceptance and belonging.

Branding & Identity Design, Campaign Strategy and Visual Storytelling, Social Media Design, Cross-Platform Consistency, Influencer Marketing, Emailing, Events and Web Design.

Concept Project — Not affiliated with the brand